Using Odoo to Run Your Online Store
Odoo gives you everything you need to sell online — a storefront, inventory, payments, shipping, and accounting — all connected in one system. There is no need to stitch together separate platforms.
What Online Store Owners Use Odoo For
- eCommerce Storefront — Build and manage your product catalogue, set up categories, upload images, and publish your store without a separate website platform.
- Order Management — Every online order flows automatically into inventory, invoicing, and delivery — no manual order entry required.
- Payment Processing — Accept credit cards, PayPal, and other payment methods directly through your Odoo storefront.
- Shipping Integration — Configure carriers, calculate shipping rates at checkout, and generate shipping labels from within Odoo.
- Inventory Sync — Stock levels update in real time as orders come in. Sell across multiple channels without overselling.
- Customer Accounts — Let customers track their orders, reorder, and manage their details through a self-service portal.
- Email Marketing — Run promotions, abandoned cart campaigns, and newsletters directly from Odoo without a third-party tool.
Watch: Odoo eCommerce — Official Demos
These videos from Odoo's official YouTube channel walk through building and running an online store with Odoo.
Build an eCommerce Website with Odoo
A step-by-step guide to setting up your Odoo online store: products, categories, payment, and publishing.
Go Digital — Set Up Your Online Retail Store with Odoo
How to take a physical retail operation online using Odoo's eCommerce and inventory modules.
More eCommerce Tutorials — Official Odoo Playlist
Explore the full Odoo eCommerce video series on YouTube for in-depth coverage of every feature:
Watch the Odoo eCommerce Playlist on YouTube →
Getting Started on Your Instance
- Log in and go to Apps.
- Install eCommerce, Inventory, and Invoicing.
- Go to the Website module and set up your store pages and product listings.
- Configure your payment providers under Website > Configuration > Payment Providers.
- Add your shipping carriers and rates under Inventory > Configuration > Delivery Methods.
- Publish your store and start accepting orders.
Need Help?
Open a support ticket and our team will help you configure your Odoo online store.